The research-company Memoori has published a new report: The Physical Security Business 2015 to 2020; Access Control, Intruder Alarms & Video Surveillance: The total world production value of security products at factory gate prices was $27.25 billion in 2015. Of this Video Surveillance products at $14.68 billion took a share of 54%, Access Control at $6.13 billion took a 22.5% share and Intruder Alarms at $6.4 billion had a 23.5% share. The report forecasts that growth in total security equipment sales will edge up to 8% in 2016 and will reach $42 billion by 2020. The Access Control market has maintained its growth of 10% in 2015 and we expect steady progress going forward with little competition from Chinese products currently on the horizon.
Continued strong growth in China should concern Western manufacturers of Video Surveillance products because they have failed to penetrate and establish a solid business in this market; which is now the largest single market for Video Surveillance equipment. In addition 2 local manufacturers now have sales of more than $3 billion between them and have the kind of scale that will allow them to reduce prices to levels most western manufacturers can’t compete with.
Towards the end of the decade we expect the Internet of Things in Buildings (BIoT) to kick in providing further growth. Integration across all 3 sectors of the industry has proved to be a cost effective proposition but not the ideal solution. BIoT should make convergence with the Business Enterprise and integration with other Building Automation Services a practical proposition.
· Steady consistent growth in the global Security market since 2011 has been driven by a combination of factors including strong growth in IP Video Networking products, buoyant markets in Asia and North America and higher levels of penetration in vertical markets such as transport, retail, health and education.
· This year the value of deals increased to $5.7 billion with Axis Communications being acquired for $2.8 billion by Canon and the merger of Kaba Holdings and Dorma Holdings. These two mega deals accounted for more than 80% of the total value of acquisitions this year.
· In our 2015 financial year, we have identified 11 transactions by venture capital companies investing some $296.5 million into physical security companies. In 2015 the number of alliances has significantly increased to 41.[www.memoori.com]